Those of you following me on Instagram are probably tired of this story because for the first time I went NUTS with Instagram stories to share the journey that started this weekend.
I think any big partnership deserves a moment here because I always want you to know why I’m doing it and what to expect. I say NO to far more than I say yes these days, which I think is important for you to know! But when Under Armour Women approached me for a whole new program that was all about being authentically me and continuing to share my passion for running with some added support, I was intrigued.
That’s right I didn’t instantly jump on board!
While I love every single piece of Under Armour apparel (I have a pair of shorts and a tank that have been my race staples for years and are probably thread bare, but I refuse to give them up), I wasn’t sure about their running shoes.
I couldn’t stand up proudly and say I love everything about this brand until I gave them a fair shake. And they admit they’re only 10 years old in the running shoe category, so they’re making massive strides to catch up…and I’m happy to say they are doing it well.
What it means to you?
I won’t be suddenly trying to sell you product, but you’ll be seeing a whole lot of their gear in all of my training and you can decide for yourself how darn cute it is.
I’ll be doing tons of giveaways for you to test out gear on your own.
When I do talk about gear from what works to how to layer to how to wear it from your run to the store without looking like a hot mess, of course I’ll be including some of my favorite pieces.Overall, content here will not change! You should expect my objective opinion on what’s great and what won’t work for everyone, my researched articles and my crazy run travels.
What is means to me?
I’m part of a family of women determined to make some serious strides in promoting fitness.
Not wearing fitness gear, but using the dang stuff.
Not running because we have to, but because it changes our lives.
Not judging anyone for how they choose to sweat, but jumping in beside them for the new experience.
Friends I cannot wait.For my fellow bloggers already asking “how can I be an ambassador?” I wish everyone could because I adore you, but this isn’t the program you’ve seen before.
They aren’t bringing on hundreds of people to rep product, we’re forming a truly collaborative relationship where they genuinely want to invest in my goal achievement and I’ll be happily doing it in their swanky gear.
In fact, the scope of how different this is from things I’ve participated nearly brought me to tears a few times. They didn’t just show us their stuff, they created this massive wall and went through our stories to introduce us to everyone.
Having a group of women and a whole dang company rooting you on is overwhelming and seriously motivating.
What happened last week?
Holy moley, where to even start.
I often say one of my favorite parts of any event is the people I meet, that rang true again. There are 7 ambassadors in this brand new one of a kind program and we are all so different, it’s fantastic.
Chaley Rose – Actress on the TV show Nashville (seriously the cutest)
Shiona – Professional stylist (yes like Beyonce stylist and take no shit Bermuda Native)
Dani – Professional dancer with people like Katy Perry (most energy ever)
Monique – Surprise I know her already from Ambitious Kitchen, a fellow blogger!
Kym – Soulcycle instructor and competitive cyclist who used to bike messenger in NYC
Sierra – Skateboard photographer and pretty fabulous skateboarder in her own right
Our time together was filled with laughter and honestly some mind blowing experiences.
But to be honest it wasn’t just the ambassadors who made the week special. It was every UA person that we came in to contact with and genuinely embraced us, knew our journey and were excited for what we can do together. It was also the PR team who focused on every single little detail, like putting names on our lockers or creating customized shirts for us!
They asked what one word best describes me and I said “consistent”. So tada, I opened a locker for a workout in their gym to find my tank. I walked in to find my may favorite Gerber daisies waiting in the hotel room. Touring Under Armour is fascinating because you being to realize the scope of what they’ve done and where they’re going.
Soon they’ll own properties all around the Harbor including a new Under Armour Hotel and the water taxi service that everyone uses as transportation. One very cool stop was to a place called The Lighthouse where they are doing lots of top secret development.
Part of what they are testing is how to make products faster and with even better fit. They have this great 3D machine that allows them to then test out apparel digitally through various ranges of motion.Of course on campus they have a full gym, basketball court, multiple cafes, top secret technology rooms and out of this world décor like this living wall.
Branding is done to a T with everything from pedestals to tables to cups to lamps.
Then you realize that Under Armour founder Kevin also owns Sagamore Farms, which includes a beautiful house (that operates as a hotel for UA), race horses, an on site farm employee apt for 25 people, a fresh spring which provide water for Sagamore Whiskey and so much more!The ponies were seriously a pretty cool highlight, but also learning about the race horses and the fact that their training track is made from ground spandex…yup results of Under Amour.
I could literally just keep going with all the fun, but here are some other highlights.
- We learned how to make a cocktail with the Sagamore Whiskey or in my case a mocktail.
- An indoor s’mores bar with homemade graham crackers.
- A morning run around the harbor with some UA running team members.
- A HIIT workout in the UA gym which was a great reminder of how much I love the TRX and how much I hate mountain climbers.
- A quick yoga session lead by Kathryn.
And of course our super market sweep of the Under Armour brand house, where we all went in and in a very short amount of time tried to find outfits. It was hilarious to watch and probably the most fun shopping I’ve ever had in my life.
If you’re still here, thanks for reading and don’t be afraid to hit me up with your questions.
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